Goals & conversions

Create goals from the Goals & conversions panel in your site's Settings. Goals are matched against your event stream when you view them, so a new goal instantly counts your historical events too — no waiting for new traffic.

Goal types

• Event goal — fires on an event name (e.g. WhatsApp Click, Form Submit, or any custom event).
• Pageview goal — fires when a visitor hits a matching path (e.g. /thank-you, or /signup/* for a prefix).
• Revenue goal — Stripe checkout success, tracked automatically via revenue attribution.

Auto-tracked events (no code)

Piqo's tracker captures these interactions automatically — just add them as Event goals (the Goals panel has one-click buttons for each):

• tel: link clicks → Phone Click
• mailto: link clicks → Email Click
• WhatsApp links (wa.me / whatsapp.com) → WhatsApp Click
• <form> submissions → Form Submit
• Links to another domain → Outbound Link: Click

Tag any element (no code)

To name your own event on a specific button, link, or form, add a data-piqo-event attribute. It fires on click (or submit for forms) — no JavaScript required. Extra data-piqo-* attributes become event properties.

<a href="https://wa.me/15551234567"
   data-piqo-event="WhatsApp Click"
   data-piqo-location="Header">Chat on WhatsApp</a>

<form data-piqo-event="Lead Form">…</form>

Add data-piqo-ignore to an element (or any ancestor) to skip tracking it.

Custom events in code

Fire an event from your own JavaScript whenever you need to:

window.piqo('Signup', { props: { plan: 'pro' } });

Seeing your goals

The Goals tab on the dashboard shows each goal's conversions, conversion rate, and the top traffic sources those converters came from — the same source attribution you get for Stripe revenue, for every goal.